Firstly, finding public sector tenders to bid on is pretty easy, use this guide. You then carefully qualify and choose the right tender to go for.
After you have put all the effort into a bid, finding out that you’ve lost is frustrating. Always ask for a debrief. Hopefully you will be told who won and how you fared against the competition.
You might not get this. Or maybe you did not participate in the bid but still want to know who won the tender.
Who Won the Tender?
This only works for public sector contracts that were advertised on one of the tender websites but it is very simple to find out who won a tender:
Log onto the relevant website where the opportunity was advertised
You can see which company(s) won the tender. Estimated contract value Contract duration (e.g. 2 + 2 years) so you know when it is likely to be re-tendered.
This guide to responding to tender questions also relates to PQQs, RFPs etc. If you follow these simple steps, you will improve the quality of your tender responses and your chances of winning the bid.
Responding to Tender Questions Checklist
These basic actions explain tender writing best practice when responding to tender questions and how to avoid making common tendering errors.
You should build up a tender response library. There’s nothing wrong with re-using good content. As long as it is relevant and customised to each tender. Avoid just cutting and pasting or sticking to a tender template.
Answer All the Questions
Simply put – don’t leave any gaps. If you do, you cannot get marked and that means zero points / no score.
Answer the Question
Don’t fudge an answer – if you are not sure then ask.
Also check that you have really answered what is being asked – not what you think is being asked.
Tell the Truth!
It’s often tempting to give the answer that is expected e.g. “Is your company ISO 9001 accredited?” Too many companies have responded: “The company is in the process of getting 9001 accreditation”. Buyers know this normally translates to “No, and no intention of getting it unless you really push me”.
Therefore give a positive response by adding when it is due to be completed (if you really are in the process) or state that you do not have 9001 but do have quality processes in place / would be willing to get it. Or just say no. NB if it is a mandatory requirement, then you may just have to pull out.
No matter how well you write your method statements in terms of technical capability, you still need to convince the reader that your organisation can really do the job. Good tender writing uses evidence.
What Are Tender Method Statements?
Formal tenders (e.g. high value council tenders) have a set of questions that you need to answer. Many take the form of “how will you achieve…” or “what is your approach to…”. These are often described in tenders as method statements.
Not to be confused with health and safety or site method statements, although they may be helpful in writing some tender method statements.
How to Write Method Statements for Tenders and Use Evidence
Try and use the following to demonstrate what you have in place and what you do. Then show the buyer how you will use that to deliver. Using evidence will reinforce what you say.
1. Start at the Beginning
When writing method statements on how you will provide the service, start at the beginning and work through to the end. Writing a method statement can be daunting so think how you would describe it if you were talking to a prospect. Tables, flow charts and sub-headings can all help to reduce words when limited.
2. Explain Resources
Make sure they understand what resources you have:
People e.g. management team, staff numbers etc.
Management team
Use people’s names in organisation charts and against titles – shows they are real people!
Back office / support
Locations, equipment etc.
Processes e.g. quality
Then clearly explain their relevance and how they help you to deliver the service.
3. Customer Lists
These can help but they need to be relevant – ideally the same industry. That shows a track record and experience in their market sector.
4. Anecdotal Evidence
A great way to finish off a method statement is by showing an example of how you solved a problem or achieved the required result. For example, if asked about continuously improving your service, give an example of how you have used lessons learnt to drive improvements.
5. Targets and KPIs Prove Success
If your company meets / beats its targets, show it. Giving an example of your company meeting or exceeding targets / key performance indicators on other similar contracts is powerful.
If you are asked to describe how you will achieve high customer satisfaction, giving some excellent customer satisfaction KPIs is great proof.
6. Case Studies Explain How You Help Customers
These can be full blown or mini case studies as appropriate. In most cases, a condensed case study will suffice – especially where response content is limited. It only needs 3 parts:
Background – what the problem was
Actions – what you did
Outcomes – the positive result
7. Testimonials – Let Your Customers Talk For You
Relevant to the point you are making and ideally attributable (privacy allowing). These do not need to be long testimonial letters but a simple quote. It can include praise for your company. But most importantly, it needs contain a commendation of an achievement. For example, “XYZ always get high customer satisfaction ratings from our residents”.
8. Images, Charts, Tables etc.
They can be a lot easier to read and digest than lots of paragraphs. If they substantiate your claim (and are permitted by the tender rules) use them.
9. Use The Evaluation Guide
Tenders normally explain how they will be scored (evaluated). Use that to make certain you are giving them what they will be scoring highly. That will help you get top marks.
10. Answer The Question!
That might sound obvious but it’s one of the most common tendering mistakes. Answer with what they have asked for. Not what you thought or want to say. And answer all the parts of the question.
If you want help writing tender method statement, contact us for an informal discussion about our tender writing service.
Writing Method Statements Summary
All of the above prove to the reader what you have done and will do.
I was asked to contribute my top tendering tips for BT’s Upload magazine on an article entitled Winning the Big Contracts.
Use These Top Tendering Tips to Win Bids
Firstly, there are my 7 tips from the article. BT asked for some quick, simple and important bits of advice. It’s followed by 5 more detailed tendering tips to help you with winning tenders.
1. Be selective
Only go for the tenders you’re likely to win. Tendering is time-consuming. It’s better to spend time searching for ‘best fits’ than waste time tendering for contracts you’ll never win.
2. Be prepared
Spend time standardising all your policies – health and safety, quality, insurances, accounts, etc. And have them all available electronically.
3. Choose a team
Tendering is not a one-man job. Involve key players, administrators and management personnel, and consider using external ‘resources’, including consultants.
4. Assess their needs
Think about the buyer and their needs. That’s the key to a winning pitch!
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